Week 5 - Writing generally and Business Introductions
Created Monday 21 September 2020
Your (last) discussions
Shout out to the heroes who followed directions.
As an exercise, check those out. Vs. Those walls of text.
Grammar and spell checkers?
Limited use, I think.
Especially as compared to "Just Read A Lot"
Sheer volume of social media
vs...
Volume of "Classics"
vs.
Misinformation
Quick Publishing
Interesting
On the practice of writing
Read a lot
...especially of what you write. This is probably the most important.
(this is a little strange for sales though, we probably get enough?)
Read a lot
and learn to watch like a writer.
Look for patterns and other "behind the scenes" ideas and tricks
(yes this is "spoilery," but you'll get over it.)
Editing is more important than writing
Get the first draft out quickly and get it overwith;
This has a number of useful effects.
Consider your Purpose
Why are you writing what you are writing? ..see also
Consider your Audience
This is largely "ethos" — for me, a balance of:
Music and Manners
vs.
Don't be condescending. Be sincere
Consider your STRUCTURE
Make things easy for your reader..
..especially if they are NOT a captive audience*
which, I think, might be the biggest difference between school writing and real-life.
School is easier, they HAVE to read every word. Theoretically .
"External Business Communication"
- Communicating News or Information
- Image Building
- Potential Customers
On Sales
- Identify the "crisis/opportunity/pain point"
- Consider a "hook"
- Consider starting with a question
- Be sure you're talking BENEFITS, not necessarily FEATURES
- Tell a Story
- Solve the problem..
- ..backed up with facts
Specific StrategiesP
This is *different* from school writing.
Specific Strategies
"Plagiarism" means something different here.
Stealing from one would totally be plagiarism...
Specific Strategies
"Plagiarism" means something different here.
Stealing from one would totally be plagiarism...
...but what is it when you steal from a bunch?
(so, we will lean into this)
Originality?
No more authenticity? or
Originality?
Why didn't Beethoven make dubstep?
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