Week 7 - Mission Statements and Policy

Created Monday 05 October 2020

Mission Statement

First, consider the purpose.

Who is the audience? Why are you writing it?

Mission Statement Audience

INTERNAL

Mission Statement Audience

EXTERNAL

Mission v. Vision?

Mission - Current purpose of existence
Vision - Statement about the future

(but honestly, these are fuzzy)

Mission Statement: CCI

Faculty, staff, and students at the Florida State University School of Information (Florida’s iSchool) recognize the profound importance of connecting people, information, and technology for the betterment of society. We demonstrate our commitment to universal information design, creation, access, use, and evaluation within a dynamic culture of emerging technology through innovative teaching, research, and service.

We are committed to preparing information professionals with the knowledge, skills, abilities, and attitudes to overcome information challenges in all organizations. Our dedication to innovative and interdisciplinary research, collaboration, service, and leadership; respect for diversity; and commitment to ongoing professional development make a vital contribution to the University’s mission as a research-extensive institution.

Apple I (1977)

Apple is dedicated to the empowerment of man—to making personal computing accessible to each and every individual so as to help change the way we think, work, learn, and communicate.

(1980)-
To make a contribution to the world by making tools for the mind that advance humankind.



Consider Concreteness


AMERICAN EXPRESS:
We work hard every day to make American Express the world's most respected service brand.

VS

InvisionApp: Question Assumptions. Think Deeply. Iterate as a Lifestyle. Details, Details. Design is Everywhere. Integrity.

VS

Honest Tea: To create and promote great-tasting, healthy, organic beverages.


IKEA kinda killed it with:

IKEA: To create a better everyday life for the many people. (Vision idea)
and
IKEA: to offer a wide range of well-designed, functional home furnishing products at prices so low, that as many people as possible will be able to afford them. (Business Idea)


Today: Propose a "company"

and develop (at least ) 2 Mission Statements

I may add a twist which you will be compelled to follow, so choose judiciously..

Company Proposal:

(you may just message or email me)

Mission, Vision, Business Statements

Provide at least TWO:
1) Have one that is very concrete and specific
2) Have one that is flowery and inspiring

Optionally,
Finalize these into a third:
(these will not be turned in today)

On Policy


Protects all "stakeholders", i.e.

Establishes

Relationship to Law


Not only should it follow the letter of the law,
it should extend the spirit of it.

However


Perhaps unlike the law, it also has a job of
being inspiring and/or reassuring


Backlinks: FSU Courses:LIS4022:RawSlides